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Creating audiences in Facebook Ads

Hooray, you’ve successfully installed Fixel and user events are flowing in!

Now you need to create remarketing audiences from these users so they can be targeted with ads.

To create an audience for use in Facebook please follow these steps:

 

  1. Go To Audience tab in your Facebook ads account/business manager
  2. Click on Create audience -> Custom audience
  3. Choose Website traffic
  4. Choose the High level in the event list (it will appear with your segment name)
  5. Do the same for “Basic” & “Med” according to your business needs (list membership duration etc.)

Now that you’ve setup these audience lists you will be able to see the number of users in each list and once they reach a critical mass you can start running smarter campaigns on them.

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