By using your LinkedIn Partner ID (PID), the Fixel tracker and LinkedIn Audience tool are able to report to your LinkedIn Ads account on events triggered on your website.
To get the PID:
- Go to your LinkedIn Ads account
- Navigate to “Account Assets – Insight Tag”
- Manually copy the Partner ID that appears in the script (clicking on the script will select the entire code block)
- Type the PID into the relevant place
This method can also be used if you choose to implement the LinkedIn Insight Tag using Google Tag Manager