Hooray, you’ve successfully installed Fixel and user events are flowing in!
Now you need to create remarketing audiences from these users so they can be targeted with ads. First, we will create a conversion that uses the Fixel events. This conversion will then be used to create an audience. It can also be used as an actual conversion for content campaigns.
To create an audience for use in Outbrain please follow these steps:
- Go to the Conversions tab in your Outbrain Amplify dashboard
- Click on ‘Add Conversion’
- Change the ‘Type’ to ‘Event-Based Conversion’
- Set the conversion name to ‘Fixel segment High’
Be sure to replace ‘segment’ with the segment’s name
For example, if the segment’s name is mysite, set the conversion name to ‘Fixel mysite High’
Do the same for “Basic” & “Med” according to your business needs
Now that you’ve setup these audience lists you will be able to see the number of users in each list and once they reach a critical mass you can start running smarter campaigns on them.