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Creating audiences in Quora Ads (BETA)

Hooray, you’ve successfully installed Fixel and user events are flowing in!

Now you need to create audiences from these users so they can be targeted with ads.

Remarketing audiences

To create a remarketing audience for use in Quora Ads please follow these steps:

  1. Go To Audiences tab in your Quora Ads account
  2. Click ‘Create Audience’
  3. Choose ‘Website traffic’ and click ‘Continue’
  4. Name the audience, e.g. Fixel High
  5. In the ‘Website Traffic’ dropdown menu select ‘Visitors to specific pages of my site’
  6. Select the lookback window (default is 30 days)
  7. In the ‘Include’ section, select ‘URL Contains’ and type in ‘Fixel-High’
  8. Click ‘Create Audience’

Do the same for “Basic” & “Med” according to your business needs

Now that you’ve setup these audience lists you will be able to see the number of users in each list and once they reach a critical mass you can start running smarter campaigns on them.

These audiences can also be used to create lookalike audiences.

Lookalike audiences

To create a lookalike audience for use in Quora Ads please follow these steps:

  1. Go To Audiences tab in your Quora Ads account
  2. Click ‘Create Audience’
  3. Choose ‘Lookalike’ and click ‘Continue’
  4. Name the audience, e.g. ‘Fixel High Lookalike’
  5. In the Source Audience dropdown menu, select the source Fixel audience you created (e.g. Fixel High)
  6. Select the Target Size you want to use (what’s Target size?)
  7. Click ‘Create Audience’
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