The California Consumer Privacy Act (CCPA), enacted in 2018, creates new consumer rights relating to the access to, deletion of, and sharing of personal information that is collected by businesses.
Fixel was built as a Privacy by Design solution, using only anonymized and aggregated data, which aligns it with the requirements of this regulation. Fixel identifies a returning user by their a random identifier stored in a browser cookie. Deleting the browser cookies will make all data collected on the user irrelevant. No Personally Identifiable Information (PII) of the user is stored by Fixel (including the user’s IP address). This means that all data collected by Fixel is completely anonymous and cannot be traced back to a specific user.
Fixel is not a “Business” nor a “Service provider” under CCPA but rather a “Third Party”. Under the CCPA, a “third party” is anyone who is neither a “business” nor receives personal information from a business for the business’s purposes.Fixel does not receive or process any “personal information” from any business. It is, therefore, a unique type of third party, who does not at all process “personal information” per the CCPA.
Furthermore, the CCPA does not apply to ‘aggregated’ information as defined in the CCPA. “Aggregate consumer information” under the CCPA is “information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device.” Organizations are thus free to collect, use, retain, sell and disclose aggregate consumer information.