Integrating Fixel with Bing Ads

Fixel events can be used in Bing to ensure consistent targeting and messaging across various platforms.

Integrating Fixel with Bing Ads using Google Tag Manager

  1. Log in to your GTM account. This must container must already contain the Fixel installation (detailed instructions here)
  2. Create a new Tag of the type ‘Bing Ads Universal Event Tracking’
  3. Name the Tag in a descriptive manner, e.g. ‘Fixel Bing Event’
  4. Choose the ‘Custom’ event type
  5. Set the event Category to Fixel
  6. Set the event Action to {{Fixel_eventAction}}
  7. Set the event Label to {{Fixel_eventLabel}}
  8. Set the Trigger to Fixel trigger
  9. Save the Tag and Publish the container

And voilĂ , you’re ready to build your smart audiences!

Integrating Fixel with Bing Ads using DOM Events

To trigger the Fixel events in Bing Ads, simply add this snippet to your site:

document.addEventListener('fxl_event', function(event) {
window.uetq.push('event', event.class, {
'event_category': 'Fixel', 'event_label': event.codeName
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