Using Fixel with Pinterest Ads

Fixel events can be used in Pinterest to ensure consistent targeting and messaging across various platforms.

Integrating Fixel with Pinterest Ads using Google Tag Manager

  1. Log in to your GTM account. This must container must already contain the Fixel installation (detailed instructions here)
  2. Create a new Tag of the type ‘Custom HTML’
  3. Name the Tag in a descriptive manner, e.g. ‘Fixel Pinterest Event’
  4. Paste in the following snippet
    pintrk('track', 'Fixel_'+ {{Fixel_eventAction}})
  5. Set the Trigger to Fixel trigger
  6. Save the Tag and Publish the container

And voilĂ , you’re ready to build your smart audiences!

Integrating Fixel with Pinterest Ads using DOM Events

To trigger the Fixel events in Pinterest, simply add this snippet to your site:
document.addEventListener('fxl_event', function(event) {
pintrk('track', 'Fixel_'+ event.class)

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