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  5. Creating Fixel Audiences in Pinterest Ads

Creating Fixel Audiences in Pinterest Ads

To create an audience for use in Pinterest Ads please follow these steps:

  1. Log into your Pinterest business account
  2. Click Ads at the top of the screen, then click Audiences
  3. Click Create audience
  4. Select Visitors who went to your site, then click Next
  5. Enter a Name and Description for your audience
  6. Below Pinterest tags, select your Pinterest tag
  7. Enter the duration of days you want to track visitors from and optionally select to Include past traffic
  8. Click Add a filter where Event equals Fixel_High
  9. Click Create

Be sure to repeat this workflow for each segment of Fixel users (Basic, Med, High)

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