Integrating Fixel with Drip

Fixel events can be used in Drip to ensure consistent targeting and messaging across various platforms.

Integrating Fixel with Drip using Google Tag Manager

  1. Log in to your GTM account. This must container must already contain the Fixel installation (detailed instructions here)
  2. Create a new Tag of the type ‘Custom HTML’
  3. Name the Tag in a descriptive manner, e.g. ‘Fixel Drip Event
  4. Paste the following code to the tag:
    _dcq.push(
    [
    "track", "Fixel " + {{Fixel_eventAction}},
    { value: 0 }
    ]
    );
  5. Set the Trigger to Fixel trigger
  6. Save the Tag and Publish the container

 

And voilĂ , you’re ready to build your smart audiences!

Integrating Fixel with Bing Ads using DOM Events

To trigger the Fixel events in Segment, simply add this snippet to your site:

document.addEventListener('fxl_event', function(event) {
_dcq.push(
  [
    "track", "Fixel " + event.codeName,
    { value: 0 }
  ]
);
})
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